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Jasmin Bergeron

Jasmin Bergeron 

Jasmin Bergeron is the director of the Executive MBA in financial services at the University of Quebec in Montreal. He started his career as a financial advisor, and has facilitated over 1000 conferences, seminars and courses to more than 50 financial institutions in 12 countries.

Jasmin Bergeron obtained his Ph.D. in Business Administration, majoring in Marketing from Concordia University and completed his Master in Business Administration (MBA), majoring in Marketing, at the University of Quebec in Montreal. Both his MBA and Ph.D. theses were conducted in the financial industry.

He authored or co-authored five books, 25 scientific researches and more than 100 newspaper articles on bank marketing, sales motivation, relationship marketing, and professional selling techniques. Some of his books include Win-win Selling in the Financial Industry, Selling and Counseling in the Insurance Industry, and Prospecting Strategies for Financial Advisers in Journals such as the Wall Street Journal.

In his presentation, Dr. Bergeron offers several principles and techniques with real-life examples, thought-provoking questions, including results from university research, and case studies. His main objective is to make sure that his listeners have a practical and pleasant learning experience. 
Jasmin can deliver his presentations in both English and French.

Topics:

  • Win-win selling strategies

  • Win-win negotiating techniques

  • How to impress your clients

  • Practical tips for prospecting, evaluating needs, handling objections, closing sales, obtaining referrals, and following-up with clients

  • Becoming a better coach

  • Motivating and managing a sales force

  • Increasing long-term loyalty of employees and clients

 

 
 



203-4438 Ontario Street

 Beamsville, ON  L0R 1B5

Toll Free Phone 877 524-7121 Toll Free Fax 866 277-4511

  

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