Bill Bishop is the CEO of Bishop Communications and the
creator of The BIG Idea Adventure, a program that helps
financial advisors grow their business by creating and
promoting new, high-value BIG Ideas.
He is a coach, keynote speaker and workshop leader, and
is the author of many best-selling books, including How
To Sell A Lobster—now sold in 25 countries in 12
languages—and his newest book The Problem With
Over the past three decades, Bill has developed hundreds
of unconventional BIG Ideas working with hundreds of
entrepreneurs and salespeople.
He is a big believer in the power of BIG Ideas, and in
the ability of everyone to achieve their full potential
by providing greater value in the world.